What is website design?

It is creating a website specifically designed for your shop that attracts customers into your shop.

What is Search Engine Optimization (SEO)?

There are specific elements that make a website rank better than another website with Google, Yahoo, Bing and other search engines. Search Engine Optimization (or SEO for short) is the action of changing a website so it shows up high on the searches for your services.
 
A Yellow Page type company said they’d build me a website and I’d be on the top of the search engine.

There are many yellow page type companies that now provide websites. What they do is they have premade, cookie-cutter templates and they just put your business information on them. It takes them a couple of hours of work at most and what you get is basically a yellow page ad on the internet.

To create a website that gets to the top of the search engine and actually attracts customers to your shop takes work; it takes research on what people are actually looking for on the internet in your area, then creating pages and text that will show up on top of each of those searches.

What is the difference between a cookie-cutter website and a website designed for my shop?

A cookie cutter website is a pre-made form that gets filled in with your shop information; they all look the same. If you are one of few shops in your area that has a website, then a cookie-cutter website may for a short while show up on the first page of Google, but as soon as personally designed websites appear in your area, cookie-cutter websites move down on the search results.

Here you can see an actual picture of a cookie-cutter website compared to a website actually designed for the same shop:

Here you can see the before and after search result on Google for the same search (auto repair Kenvil):

As you can see, it now appears twice on the first page whereas it wasn't appearing at all earlier.

The kid down the street said he’d make me a website for 100 bucks.

Well, have you ever heard a customer say “The kid down the street said he’d fix my car for 100 bucks”? Just as in auto repair, also in website building you get what you pay for. The key here is what are you looking to get out of your website; if your goal is just to have a website but don’t really want more customers, then please go and see that kid down the street, but if your goal is to have an actual tool on the internet that flows customers to your shop then we can help you.

Contact our Website specialists Randy Sparks at (818) 500-9631 and he will be happy to answer any questions you may have.